You need a Content Marketing strategy. Even if you think you have one, consider what the experts are saying, and re-evaluate. Few have it right, and those that do are reaping the benefits.
companies that blog 15 or more times per month get five times more traffic
than companies that don’t blog. Even if you only post to your blog three to five times
per month, you can expect to nearly double your traffic over time.”
Well, that simply isn’t true. Of course, who wants to be the one that admits they don’t, or don’t have a proper strategy for it. Yea, not you. What they should be saying is: “we have a website with content on it that was produced some time 6 months to 2 or more years ago.” Or, “we have a product catalog and customer reviews, that’s what you mean, right?”
Wrong. It’s content, sure, but not the kind of content that’s refreshed and optimized on a regular basis, connected to a corporate communications strategy, ultimately aimed at driving traffic and revenue, with all the dots, not to mention budget, connected to one cohesive strategy. That’s rarely happening. Those that figure this out will lead the pack and ultimately take the prize.
If you’re not sure how to head down the Content Marketing path, start by checking out some online resources. And there are many.
There are white papers, websites, podcasts, e-books and more to choose from, along with a selection of consulting agencies ready to get you started on any or all of the pieces of this vast puzzle.
Here are a few to get you started:
The quote at the top of this post comes from a recently published e-book, now available to download: “An Introduction to Business Blogging“. This is a great overview of the value of blogging and how it connects to SEO, your traffic, building trust, and more. It’s a quick read, with lots of little nuggets along the way.
Another excellent resource is “Content Marketing for Startups from Nextview Ventures“. It’s another well-produced primer — with some overlap to the Business Blogging paper — but is filled with additional content worth diving in to.
Content Launch.com is a consultancy resource that offers strategy development, writing and other services, as well as providing connections to leaders in content marketing and SEO.
At Copyblogger, online courses are available, and there’s a multitude of e-books to download, like this one: Agile Content Marketing.
At The Sales Lion, you should grab Marcus Sheridan’s e-book “Inbound and Content Marketing Made Easy”. It’s a great reference book based on his own journey. First he lived it, then he documented it in this book.
Lastly, subscribe to Content Marketing Institute, for updates, blog posts, e-books and podcasts on content marketing and much more. This site provides a wealth of information, and remains on the forefront of change. Get your daily dose, catch up on latest developments, or cruise the site for all kinds of insights.
connecting.the.dots. one at a time | JIH | Enjoy!