There’s a plethora of learning options, if you’re coming up to speed on social media. Here are a few quality sources to get you started.
If someone on your team isn’t tasked with following the trends and developments in the social media arena on a weekly, if not daily basis, you’re already falling behind. While back in the day, we talked about “internet years”, the social media explosion is changing the internet landscape at an even faster pace. And, keeping up is nearly impossible.
So, why not turn to the leaders in the industry, those who follow the trends, report on them, and publish copious amounts of information via blogs, videos, white papers, webinars, and e-books, on a daily basis, for help on keeping current. With the plethora of social media options available, it’s difficult to know where to turn, let alone understand how best to use them for your business. And, best practices change daily, as new sites poke their heads above water, existing ones change their algorithms, add or remove functionality, or simply trend up or down.
So where should you go for insights on Facebook, Twitter, LinkedIn, Pinterest, Instagram, UTube, Google+, and a whole lot more? To the experts…
1/ The Marketing Agents – Led by Rich Brooks @therichbrooks, the site offers a range of insights on social, search and mobile. Weekly podcasts are an outstanding way to spend your commute or gym time, as Rich goes into depth on a wide range of subject matter, each week with a different, influential SME. In just 30 minutes, learn how to pump up your Facebook page, the future of content marketing, the benefits of Twitter advertising, all about blogging, and a whole lot more.
2/ HubSpot – While @HubSpot has technology solutions and consulting services to offer, they’re more than willing to share “secrets” of the web in order to eventually bring you into the fold. They provide a wide range of materials to get you started, and to keep you informed. For example, if you’re new to Social Media, have a look at the first 100 day primer they offer. They also have an academy, where you can take an in-depth on-line course.
3/ The Sales Lion – Marcus Sheridan @TheSalesLion has a fascinating story to tell — on the one hand, saving from bankruptcy and now growing his thriving pool installation business, through savvy social media and web experiences. On the other, building a reputation as a social media thought leader, by sharing his experience and knowledge, using real, tangible examples of what to do, and not to do, to grow your business through your online presence. Download his e-book, and have a read, it’s a real eye-opener.
4/ At The Social Media Examiner – @Mike_Stelzner offers a host of helpful information on keeping up with, as he calls it, “The Social Media Jungle”. While you’re on the go, have a listen to his informative and fun podcasts – all designed to help busy marketers and businesses discover what works with social media marketing.
5/ The Content Marketing Institute – Check out @JoePulizzi and the gang at The CMI. If you don’t have a content marketing strategy, one quick read here, and you’ll understand the size of the boat you’re missing. At The CMI, they have a vast document library, all available for downloading. You could spend hours and hours with these guys, so when you get tired of reading, have a listen to Pulizzi and @Robert_Rose – the podcast.
6/ Razor Social – @IanCleary is an award winning tech blogger, with a site loaded with tips and tricks on how to turn up the dial on your social media activity. Have a look, and consider his upcoming webinar on how to build a profitable blog.
Every one of these sites offers a treasure trove of great information, dished up in informative ways. Dip your toe in, and you’ll wish you were a sponge, able to soak it all up in an instant.
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