When was the last time you considered your audience before creating content for your website? If you want engagement, now’s the time.
Want to build a business? Start by building an audience. Want to build an audience? Change your approach by focusing your content on your audience. When you put your audience’s needs first, a multitude of changes take place, and good things start to happen:
• Your content will get much easier to read.
• You’ll focus on things like formatting content so it’s incredibly reader-friendly.
• You’ll quit trying to sound like a giant business and start sounding like a smart, friendly human being who has the answers to important questions. (In fact, you’ll do this even if you are a giant company.)
• Your site design will immediately improve when you stop trying to make it “impressive” and start trying to make it clear and useful.
• You’ll probably answer the core, basic questions more often, even if you personally find that kind of content slightly boring. It’s not there to serve you, it’s there to serve your audience.
• You’ll quit using “clever” headlines and start using benefit-rich ones.
• You’ll start to see your search rankings improve as you create content that’s actually being used and acted on.
• Your sales cycle will become more efficient as prospects begin to know, like, and trust you to solve their pressing problems.
But do you have what it takes to make this shift?
Learn how by reading this article and then grab the e-book. If you’re already a member, you can view the article and download the e-book immediately. Otherwise, take a minute and sign up, and then check them both out.
Source: Sonia Simone, CMO and co-founder of Copyblogger Media @soniasimone
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